Public Relations: Healthcare

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New York Eye &
Ear Infirmary


Castle Connolly




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The Media We Target



The New York Eye & Ear Infirmary -- Promoting Services at a Specialty Hospital

The ongoing objective of this nationally known specialty hospital's public relation's program is to boost awareness of its experts in eye, ear, nose, throat and facial plastic and reconstructive surgery. We identify annual publicity goals, meet frequently with clinical department chairmen and administrative leaders and develop a series of monthly campaigns. Selected feature and clinical story placements include:

Chronic Dizziness Rehab Program -- Associated Press feature story appeared in dozens of news papers across U.S. and on WABC-TV News.

Glaucoma Research & Treatment -- Stories about glaucoma screening, treatment, research and new diagnostic techniques appeared on WCBS-TV, WNBC-TV and WABC-TV.

Businessmen Seeking Cosmetic Facial Surgery -- Sunday New York Times front page business section story featured Infirmary's surgeon and triggered story on ABC-TV.

Nose Reconstructive Surgery -- WABC-TV aired this story for "sweeps week" and it was shown several times daily over two days; resulted in dozens of referrals.

Drug Found Effective Vs. Tonsillectomies -- Study by teaching hospital physicians was reported on in Boston Globe, U.S. News and World Report, other large metro news papers.

Operation Smile -- Boy with a cleft palate from a city-wide school program was treated by surgeon. NY Daily News published two stories, with photos; CNBC-TV story followed.

Cornea Eye Bank -- Newsday feature story on Manhattan surgeon who uses eye bank on Long Island.

Couple See Each Other for 61st Wedding Anniversary -- Surgeons operated on near-blind couple so they could see each other again. Covered by WNBC-TV.

Photodynamic Therapy for Macular Degeneration -- A clinical trial on a light-activated drug for macular degeneration. Research appeared in New York Times Personal Health Column; Daily News; Science Times.

Human-Derived Collagen Gets Rid of Wrinkles -- story on this new substance used to remove wrinkles appeared in Woman's World, WWOR-TV, WCBS-TV.

Radioactive Plaques for Eye Melanoma -- unique treatment for eye melanoma, involves insertion of radioactive seeds adjacent to the tumor so that the eye is saved, tumor is destroyed. Appeared on WNBC-TV evening news.

Vitamins, Zinc Curb Progression of Macular Degeneration -- researcher quoted as expert in Associate Press story and interviewed on WNBC-TV.

Tube vs. Trabeculectomy -- clinical trial on glaucoma treatment compared two drainage systems: new tube vs. traditional flap technique. Daily News, WABC-TV.

Uveitis -- WABC-TV interview with researcher on this eye disease and best treatment options.

Lunchtime Plastic Surgery -- lengthy interview of facial plastic surgeon on News 12 Westchester, as part of a strategy to build business in this county.

Sudden Hearing Loss -- neurotologist interviewed by New York Newsday on this phenomenon.



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