The New York Eye & Ear
Infirmary -- Promoting Services at a Specialty Hospital
objective of this nationally known specialty hospital's public relation's
program is to boost awareness of its experts in eye, ear, nose, throat
and facial plastic and reconstructive surgery. We identify annual publicity
goals, meet frequently with clinical department chairmen and administrative
leaders and develop a series of monthly campaigns. Selected feature and
clinical story placements include:
Dizziness Rehab Program
-- Associated Press feature story appeared in dozens of news papers
across U.S. and on WABC-TV News.
Research & Treatment
-- Stories about glaucoma screening, treatment, research and new diagnostic
techniques appeared on WCBS-TV, WNBC-TV and WABC-TV.
Seeking Cosmetic Facial Surgery
-- Sunday New York Times front page business section story featured
Infirmary's surgeon and triggered story on ABC-TV.
-- WABC-TV aired this story for "sweeps week" and it was shown
several times daily over two days; resulted in dozens of referrals.
Found Effective Vs. Tonsillectomies
-- Study by teaching hospital physicians was reported on in Boston Globe,
U.S. News and World Report, other large metro news papers.
-- Boy with a cleft palate from a city-wide school program was treated
by surgeon. NY Daily News published two stories, with photos; CNBC-TV
-- Newsday feature story on Manhattan surgeon who uses eye bank on Long
See Each Other for 61st Wedding Anniversary
-- Surgeons operated on near-blind couple so they could see each other
again. Covered by WNBC-TV.
Therapy for Macular Degeneration
-- A clinical trial on a light-activated drug for macular degeneration.
Research appeared in New York Times Personal Health Column; Daily News;
Collagen Gets Rid of Wrinkles
-- story on this new substance used to remove wrinkles appeared in Woman's
World, WWOR-TV, WCBS-TV.
Plaques for Eye Melanoma
-- unique treatment for eye melanoma, involves insertion of radioactive
seeds adjacent to the tumor so that the eye is saved, tumor is destroyed.
Appeared on WNBC-TV evening news.
Zinc Curb Progression of Macular Degeneration
-- researcher quoted as expert in Associate Press story and interviewed
-- clinical trial on glaucoma treatment compared two drainage systems:
new tube vs. traditional flap technique. Daily News, WABC-TV.
-- WABC-TV interview with researcher on this eye disease and best treatment
-- lengthy interview of facial plastic surgeon on News 12 Westchester,
as part of a strategy to build business in this county.
-- neurotologist interviewed by New York Newsday on this phenomenon.