Montefiore Medical Center -- Promoting Centers of Excellence at a Teaching Hospital

Axel F. Bang has worked for many years with Montefiore Medical Center, the nationally recognized academic medical center for the Albert Einstein College of Medicine, New York City. We helped shape several institutional image campaigns and helped Montefiore position its centers of excellence. Increased visibility included:

Cancer Care Center of Excellence -- Colon cancer study (New York Times); Autologous bone marrow transplants (WCBS-TV News); Non-Hodgkin's Lymphoma (CNN); Ovarian cancer and Taxol (Newsday); Prostate cancer (WCBS-TV News); Breast cancer screening (Daily News); New radiation oncology treatments (New York Times - Westchester Weekly; Daily News); Hodgkin's Disease follow-up treatment program (Cope Magazine); Anti-angiogenesis research to stop cancer tumor growth (Time Magazine); Genomics research and colon cancer (CNN).

Cardiology/Cardiothoracic Surgery -- How surgeons are improving "quality of life" for patients after coronary by-pass operations (Wall Street Journal and CBS-TV "This Morning"); Hypertension Study (New York Times); Radio-frequency ablation therapy for arrhythmias (Daily News); Heart valve repairs (WCBS-TV News); Defibrillators (WABC-TV News); Interview with new chairman of cardiothoracic surgery department (Daily News); High school student summer intern program on cardiovascular surgery (CBS "This Morning"); Licensure for heart transplants (New York Times, Westchester); Heart surgery for the “old” elderly is a growing trend (New York Times front page).

Other Specialty Service Program Placements:

• Cranio Facial Surgery Program -- Science Times/New York Times (lead article); New York Times Westchester Weekly; International Herald Tribune; Fox 5 TV News; WNBC-TV News.

• Ophthalmology/Excimer Laser Treatment -- NBC-TV "Today Show"; New York Newsday (cover story, Discovery); Daily News; WABC-TV News.

• Fertility and Hormone Center -- New York Times, Westchester and Gannett Newspapers in Westchester.

• Women's Health Initiative -- The New York Times, Westchester and the Journal News (Gannett) featured stories on hospital's key role in a national study on prevention of heart disease and cancer among post-menopausal women.

• Wireless Inter-active Electronic Medical Records -- Computer program allows physicians to access patients medical records from anywhere, was placed in Forbes, Time Magazine, American Medical News, Health Data Management and on CNN and WABC-TV.

• Montefiore’s Clinical System Totally Computerized -- Physicians cannot practice medicine without using the hospital’s computers (New York Times).

• Telescales Monitor Heart Failure Patients at Home –- technology creates “early warning system” to help prevent catastrophic illness and hospital admissions (NY Daily News)

• Surgery for Obesity – Story on bariatric surgery for very obese (100 pounds overweight) was placed in New York Times (front page), which triggered other placements (CBS-TV, others).

• Blind Clinical Rehabilitation Director -- Physician and clinical director of rehabilitation medicine, clinically blind, was featured in a national Associated Press story that was published in 50 metro news papers, on the Today Show (NBC-TV), Daily News feature and two local TV news stations.

Return to the top of
Public Relations: Healthcare

The New York Eye & Ear Infirmary -- Promoting Services at a Specialty Hospital

The ongoing objective of this nationally known specialty hospital's public relation's program is to boost awareness of its experts in eye, ear, nose, throat and facial plastic and reconstructive surgery. We identify annual publicity goals, meet frequently with clinical department chairmen and administrative leaders and develop a series of monthly campaigns. Selected feature and clinical story placements include:

• Chronic Dizziness Rehab Program -- Associated Press feature story appeared in dozens of news papers across U.S. and on WABC-TV News.
   
• New CEO -- coverage, with photo, of the new CEO in the Wall Street Journal
   
• Gala Event Fund Raiser -- Coverage of the event with photos by Bill Cunningham in New York Times over many years.
   
• Chernobyl: Impact on Russian Emigres –- cancer of thyroid on rise in New York Ukraine population (New York Times).
   
• Perforator Flap Surgery -- new alternative for breast cancer patients (NY Daily News).
   
• Glaucoma Research & Treatment -- Stories about glaucoma screening, treatment, research and new diagnostic techniques appeared on WCBS-TV, WNBC-TV and WABC-TV.
   
• Businessmen Seeking Cosmetic Facial Surgery -- Sunday New York Times front page business section story featured Infirmary's surgeon and triggered story on ABC-TV.
   
• Nose Reconstructive Surgery -- WABC-TV aired this story for "sweeps week" and it was shown several times daily over two days; resulted in dozens of referrals.
   
• Drug Found Effective Vs. Tonsillectomies -- Study by teaching hospital physicians was reported on in Boston Globe, U.S. News and World Report, other large metro news papers. Operation Smile -- Boy with a cleft palate from a city-wide school program was treated by surgeon. NY Daily News published two stories, with photos; CNBC-TV story followed.
   
• Cornea Eye Bank -- Newsday feature story on Manhattan surgeon who uses eye bank on Long Island.
   
• Couple See Each Other for 61st Wedding Anniversary -- Surgeons operated on near-blind couple so they could see each other again. Covered by WNBC-TV.
   
• Photodynamic Therapy for Macular Degeneration -- A clinical trial on a light-activated drug for macular degeneration. Research appeared in New York Times Personal Health Column; Daily News; Science Times.
   
• Human-Derived Collagen Gets Rid of Wrinkles -- story on this new substance used to remove wrinkles appeared in Woman's World, WWOR-TV, WCBS-TV.
   
• Radioactive Plaques for Eye Melanoma -- unique treatment for eye melanoma, involves insertion of radioactive seeds adjacent to the tumor so that the eye is saved, tumor is destroyed. Appeared on WNBC-TV evening news.
   
• Vitamins, Zinc Curb Progression of Macular Degeneration -- researcher quoted as expert in Associate Press story and interviewed on WNBC-TV.
   
• Tube vs. Trabeculectomy -- clinical trial on glaucoma treatment compared two drainage systems: new tube vs. traditional flap technique. Daily News, WABC-TV.
   
• Uveitis -- WABC-TV interview with researcher on this eye disease and best treatment options.
   
• Lunchtime Plastic Surgery -- lengthy interview of facial plastic surgeon on News 12 Westchester, as part of a strategy to build business in this county.
   
• Sudden Hearing Loss -- neurotologist interviewed by New York Newsday on this phenomenon.

<<PREVIOUS PAGE <<