Public Relations: Healthcare & Education

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Education Case Studies

Axel F. Bang provided consulting services to a liberal arts college with an international reputation located in Metro New York. The goal was to help promote the collegeís complex mission of providing students with a foundation in liberal arts, offering students new courses that prepare them for lifelong careers and instilling in them a sense of community service. A series of in-depth feature articles on Manhattanville College and its programs appeared in both hard copy and online news platforms in the key regional business journal and the major daily Gannett newspaper for Westchester.

Axel F. Bang, with an affiliate PR firm, led a publicity initiative for a public university (SUNY Purchase) to tell its story of academic excellence and low tuition in an age where tuition loans are saddling students with enormous, lifetime debt. Stories appeared on NBC-TVís Today Show and the New York Times. We profiled an opera student who had transferred from a private university to a public university (SUNY) and saved 75% on tuition and found a better fit academically. Op-ed pieces on the importance of this topic were written for the university president and placed in the major regional newspaper and its online news website.





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