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Education Case Studies
Axel F. Bang provided consulting services to a liberal arts college with an
international reputation located in Metro New York. The goal was to help promote
the college’s complex mission of providing students with a foundation in liberal
arts, offering students new courses that prepare them for lifelong careers and
instilling in them a sense of community service. A series of in-depth feature articles
on Manhattanville College and its programs appeared in both hard copy and online
news platforms in the key regional business journal and the major daily Gannett
newspaper for Westchester.
Axel F. Bang, with an affiliate PR firm, led a publicity initiative for a public university
(SUNY Purchase) to tell its story of academic excellence and low tuition in an age
where tuition loans are saddling students with enormous, lifetime debt. Stories
appeared on NBC-TV’s Today Show and the New York Times. We profiled an opera
student who had transferred from a private university to a public university (SUNY)
and saved 75% on tuition and found a better fit academically. Op-ed pieces on the
importance of this topic were written for the university president and placed in the
major regional newspaper and its online news website.
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