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The Media We Target



National Pre-Publicity for Major HBO Special on Cancer

Axel F. Bang, Lovett Productions and HBO public relations staff combined resources to conduct a successful pre-publicity campaign for a major, national HBO special on "Cancer: Evolution to Revolution," which aired in March, 2000. We developed a strategy that targeted national and major metro feature editors and writers, health care writers and producers, and media writers. Media kit included news releases, fact sheets, bios of national celebrities, bio of the producer and promotional videos of the program.

Dozens of major placements included:

• National AP feature story (pick-ups across U.S.)

• Providence Journal -- feature story on producer (who has family history of cancer)

• NY Daily News -- feature story on producer

• Articles in media and health columns of major newspapers in the following cities: Pittsburgh, Minneapolis-St. Paul, Los Angles, Syracuse, Cincinnati, Charleston, Milwaukee, St. Petersburg, New York, Ft. Lauderdale, Miami, Houston, Cleveland, Salt Lake, Boston, Detroit, Chicago, San Diego, Denver, Dayton, Washington, and others

• Several influential national cancer newsletters read by cancer families, policy makers and oncologists.



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