Publicity Campaign for Publisher of Health Consumer Books
Developed a four-month-long national media strategy to promote a Castle
Connolly Medical consumer book on HMOs. Targeted and assembled list of
reporters and producers in top 20 U.S. metro areas. Wrote news releases
and collateral material. The promotion was a pivotal part of the campaign
to increase awareness of the book and to increase sales.
Positioning of author and strategically timed sequential mailings resulted
TV interviews in national and major metro markets
national and major metro radio show interviews, and
national and local newspaper and magazine interviews.
video news release we helped script was requested by 40 local TV stations.
a news distribution service, reached an additional 176 publications