-- Breaking Into Biotech and Higher Education Markets
This 125-staff architecture and engineering firm, the largest and oldest
in Connecticut, wanted to assertively expand its services in two new markets:
biotechnology / pharmaceutical and higher education.
We developed and implemented an aggressive marketing campaign using targeted
direct mail (production of brochures and ongoing project information),
telemarketing and one-to-one client meetings. We focused on building
awareness of the firm's capabilities among 400 companies and colleges
in the Mid-Atlantic region.
Results to date: four new clients, meetings with and RFPs from
dozens of prospects, a researched contact management data base of hundreds
of potential clients and individual decision makers who will be contacted
in a planned communications program in the years ahead.