EwingCole – Expanding a Specialty Service on
the East Coast
Ewing Cole is a large architecture and engineering firm with a diverse
client base, providing services that range from the planning and design of
major league baseball stadiums to pharmaceutical laboratories to
award-winning college buildings to restoration and renovation of
significant historic halls. They have four offices in the United States.
Axel F. Bang worked with the staff at EC to hone their positioning
statements in new marketing communications brochures and has fashioned a
business development plan that has helped expand EwingCole’s East Coast
client base in the hospital sector.
Research, direct mail, telemarketing and informational meetings with
decision makers led to a new EC hospital client in New York for a 300,000
ambulatory care and cancer center; and EC has met with several other
potential health care clients for projects in Washington DC and Maryland.
This occurred within an 18 month period of time.
The contact management database of several hundred names will serve as
the foundation for an ongoing communications plan by EC to build
relationships with hospital executives up and down the East Coast.
Axel F. Bang also placed stories on one of EC’s award-winning college
residences in education magazines and the design press.